Post about "entertainment news"

TV Reporter Shares the Secrets to Getting Covered on the News

Do you have a great idea for a story, but no clue how to get it in the news? Are you tired of pitching press releases the news media simply ignores?

After twenty years of beating the street as a TV reporter, I have a scoop for you: the media needs good stories. But most stories are pitched so poorly, they are lost in the blizzard of faxes that blanket every newsroom.

So, here are five steps to increase your chances of getting covered that even some PR pros don’t know:

1) BE UNUSUAL

The old adage about “Man bites dog” still holds true. The news doesn’t cover what’s normal. We cover the abnormal.

PR whiz Carolyn Alvey knew this when she was trying to raise money for a charity several years ago. Instead of holding a garage sale, she sent out a press release announcing a “Celebrity Garage Sale.” Everything from Bob Hope’s old golf clubs to Roger Staubach’s long-neglected neckties were for sale. By making an ordinary garage sale extraordinary, the media was instantly sold on the story.

2) BE VISUAL

Reporters tell stories with pictures. If the pictures aren’t there, chances are the reporters won’t be either.

Even the most non-visual story can be made visual if you’re creative. A dog biscuit business? Boring. A dog birthday party complete with doggie guests and party hats? Now you’re barking up the right tree.

That’s what Michelle Lamont did to boost her dog biscuit bakery. She began baking huge dog biscuit birthday cakes and inviting the media to cover the parties. She’s had reporters hounding her for stories ever since.

3) CHOOSE THE RIGHT REPORTER

Perhaps the most common mistake even some PR pros make is trying to sell a good story to the wrong person. Most reporters have a specialty, like “crime” or “business.”

So, seek out the reporter who will have the most to benefit from your story. Start studying the news. Before you call a TV station or try and pitch the paper, become familiar with a reporter’s work. Don’t try and sell an investigative story to a reporter who covers entertainment.

4) WRITE LIKE A REPORTER

If I were going to send a press release to a reporter, I’d write the kind of headline that a newspaper would run. And I’d make the rest of the release so conversational that a TV anchor could read it right on the air.

Why is this so important? A major market newsroom gets hundreds of press releases every day. Often the decision on whether to cover your story is made in a matter of seconds. Many times that well-crafted sentence in the third paragraph of your press release is never read.

5) WAIT FOR A SLOW NEWS DAY

The holidays are the slowest “news times” of the year. When government offices are closed, so are most of our sources. Take advantage of it.

In fact, take out your calendar and begin circling government holidays. If the government isn’t making news, we reporters are scrambling to find something to cover. Pitch even an average story on a day when the media is starving for news, and you’re much more likely to get coverage.

There you go. Now you’re armed with knowledge that even some well-paid public relations professionals don’t practice. If your idea is unique, visual, and pitched to the right person when the supply of news is running thin, you’re in!

A Brief History of Home Entertainment

The concept of home entertainment and indoor recreational activities changed when home electronics invaded our lives. One can say that access to numerous electronic products at home has revolutionized the idea of what constitutes a complete home entertainment. Nowadays, anyone can have immediate access to every kind of electronic entertainment via different media within the comforts of their homes. They can have their choice of entertainment which may range from the latest DVD players, radios to the wireless internet connection which offers them the convenience of mobility. Advancement in technology has gifted us with loads of home entertainment options ranging from radio, television, CD, DVD players, home theatre system, games consoles and so on.Music has always been one of the most preferred leisure activities. It found its way into our home through the long playing discs and the gramophone. Of course with the coming of radio a decade later made music a more widespread home entertainment. Before the advent of the CD or DVD player, the radio was the most popular home entertainment system available. Though there were some juke boxes available in the local pubs or salons where one could listen to a song of their choice at home there was only the radio. With radio, the choice of listening was however quite limited as people had to listen to the songs that the radio channels would play, even though some of the stations would at times play the selected numbers based on listeners’ requests. But there were no complaints as there wasn’t anything better for decades to come.Initially, when television had not yet become an everyday part of our lives, the visual entertainment strictly meant those theatres which had large screens to view a movie. Things changed dramatically with the invention of the television in the initial phase of the 1950s. The television was a complete wonder in the days when it was discovered. People did not have to restrict themselves anymore to music as their only entertainment at home. They could actually watch a full length movie in the comfort of their own home.Not only movies, this small wonder box started entertaining people with more and more new ideas, programs and techniques. Television has been considered as one of the pioneers in the history of home visual entertainment. Of course it provided more than just entertainment. With news and special documentaries, TV soon became the most important source of amusement. The long playing discs were also a part of home entertainment which was an early discovery. While radios, LPs and television made a permanent place in everyone’s home, the quality of sound in those times essentially required tremendous development.Good sound systems and speakers stared to develop in the mid 1970s. Various technologies were discovered to enhance the quality of sound. And with the music genres like rock, pop and discos coming into being, there was a specific and urgent requirement for good quality sound systems. Thus the electronic giants did not stop producing recorders and put more emphasis on amplifying and equalizing the sound to give it a new dimension.Good quality sound systems were specially designed and created for homes which produced outstanding music. Woofers and subwoofers along with various amplifiers equalizers and multi channel audio were being used to produce crisp stereophonic sounds.However, this concept took a back seat when CD and DVD players came into existence. During the end of the ’70s and early ’80s some of the electronic giants worked in collaboration to develop the world’s first Compact Disc system. Experts proved that this CD player was quite compact and lightweight with its unique durability. For music lovers it was truly a boon. At the same time this CD system opened a new window in the audio equipment industry.Compact discs were more durable than any other long playing discs or tapes. Thus the CDs removed all other music disc and tapes from the market and held prominent position. The 80s and early 90s saw a vast improvement in the technology of compact disc systems. It became very popular with people because of the crystal clear sound it produced and was affordable. These CDs not only stored music, it was versatile enough to store movies, data, pictures or even software.Along with CDs a much improved device which actually revolutionized and changed the entire system of home entertainment is the DVD or digital versatile discs. These discs are powerful and large enough to hold two movies in one. It stores data digitally and is more durable. The scratch proof technology of the DVD players also makes the DVDs last a long time. Both music and movie buffs felt delighted when the DVD player came into the market. Recent survey statistics reveal that the DVD player is the most successful product of home entertainment. It was introduced in the year 1997 and has reached great heights of success ever since.Nowadays, people can have the same effect of a movie theatre in their homes. With the latest DVD players, LCD screens and the sound systems with woofers, sub woofers and multi channel audio systems, anyone can have a fantastic home entertainment system with high quality sound and spectacular visual effects. The plasma and LCD screens are high resolution televisions which started to develop in the latter half of the 1990s and these sleek televisions enabled the viewers to experience digital sound and vision with fantastic picture quality and various advanced features.With the invention of DVDs and a major development in the visual media such as Plasma and Liquid Crystal Display or LCD in the late 90s gave home entertainment its latest technical dimension. With it, the meaning of home entertainment changed significantly with more and more people installing the home theatre systems with newest gadgets and technologies.